Inflation hasn’t discouraged Americans from spending to celebrate the upcoming Easter holiday. Analysts project a spending total surpassing $22 billion, with consumers explaining to them that Easter is an important tradition.
Despite record inflation and consumer goods increasing in price by more than double over the past several years, it appears that Americans still feel the holiday of hope and new life is worth the expense.
The projections come from the annual survey by the National Retail Federation (NFR) and Prosper Insights & Analytics (PIA). In a press release, NRF President and CEO Matthew Shay explained that Easter maintained its positive meaning for Americans.
“Each year, Americans look forward to the celebration of Easter and the renewal of time and traditions with loved ones,” said Shay.
NRF surveys date back to 2003. This year’s survey spanned about 8,400 adult consumers from March 1 to 6 with a margin of error plus one or minus 1.1 percent. A majority of Americans (81 percent) said they would celebrate Easter.
64 percent of consumers told survey analysts that they remain inspired to shop for Easter-related items because it’s tradition for them. The next-highest popular reason concerned spending time with family or friends (32 percent), while a close third (29 percent) shopped to capitalize on sales and promotions.
These projections account for food, clothing, and gifts in general. Respondents said they would spend an average of $177 per person. Unsurprisingly, the top-reported expenditures were equally candy and food, followed by general gifts, then clothing, then decorations.
Last year’s Easter shoppers set the record high at $24 billion, with about $190 spent per person.
Back in 2007, shoppers spent $14.5 billion. The 2008 recession did cause a decline in Easter shopping for several years; it wouldn’t be until 2011 that Americans would surpass 2007 Easter spending.
The annual survey also gauged how consumers planned to spend their Easter weekend. 57 percent mentioned cooking a holiday meal, 53 percent mentioned visiting friends and family, and 43 percent mentioned going to church. Only half of households with children planned to conduct an Easter egg hunt at home.
Discount stores were top of the list for Easter shopping destinations (53 percent), followed by department stores (40 percent), online retail (33 percent), local/small businesses (22 percent), and specialty stores (20 percent).
There were those surveyed who shared that they would not be celebrating Easter. 55 percent of that demographic said they would still take advantage of Easter sales, but would spend much less per person, around $20. The capture of their market has to do with how stores advertise and curate a shopping experience, explained PIA Vice President of Strategy Phil Rist in the NRF press release.
“The overall shopping experience itself also plays a role in purchasing behavior,” said Rist. “This year almost one-quarter of consumers said they were inspired to shop for Easter items from store displays and decorations as well as exclusive or seasonal products.”
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Americans are spending lots of their money on Halloween festivities in 2023.
A recent study by the National Retail Federation (NRF) showed that there is likely to be $12.2 billion spent on Halloween this year in the United States. This number is an increase from last year’s figure of $10.6 billion.
Halloween spending has recovered from its decline during the COVID-marred year of 2020, where $8 billion was expected to leave the wallets of consumers.
The rise in spending tracks the statistics for the total number of people celebrating on the holiday. Seventy-three percent of Americans are expected to take part in some sort of celebration for Halloween, up from sixty-nine percent in 2022.
“More Americans than ever will be reaching into their wallets and spending a record amount of money to celebrate Halloween this year,” NRF President and CEO Matthew Shay said. “Consumers will be shopping early for festive décor and other related items and retailers are prepared with the inventory to help customers and their families take part in this popular and fun tradition.”
Phil Rist, the Executive Vice President of Strategy for Prosper Insights & Analytics, also issued a statement in conjunction with the release of the survey that was conducted by his firm. Rist said, “Younger consumers are eager to begin their Halloween shopping, with more than half of those ages 25-44 planning to shop before or during September. Social media continues to grow as a source of costume inspiration for younger consumers, as more people under 25 are turning to TikTok, Pinterest and Instagram for ideas.”
The survey found that each consumer is likely to spend $108.24 this year through the October 31st holiday. Almost seventy percent (69%) of people are projected to buy costumes for Halloween, leading to $4.1 billion of spending. Americans are also likely to shell out $3.9 billion on decorations and $3.6 billion on candy in 2023.
According to the report, “consumers are looking to get an early start on their Halloween shopping” with just under fifty percent (45%) commencing their holiday shopping before the month begins, which is an increase of twelve percent from ten years ago.
Daniel Stefanski is a reporter for AZ Free News. You can send him news tips using this link.
The Biden/Harris administration is ignoring established budget tradition in their determination to spend yet more money.
Since the Reagan era, each federal budget has included a list of achievable spending cuts. The final Obama/Biden budget boasted of their averaging 140 cuts, saving $22 billion, yearly. Then-VP Biden headed up these cost cutting efforts as he did the spending reductions in the 2011 Budget Control Act.
Obama praised Biden‘s leadership in the Campaign to Cut Waste, calling him “the right man to lead it because nobody messes with Sheriff Joe.”
So Biden was justified in campaigning on his record of cost-cutting, which he did (although overall spending never fell during his tenure). But, as we have seen on almost every front, the rhetoric of candidate Biden meant nothing.
His initial budget was the first in 40 years to not include a section on savings. Instead, he withdrew President Trump’s final 73 rescissions, which would have saved taxpayers $24.4 billion, including several, such as the Commission on Fine Arts and the Presidio Trust, that had been included in earlier Obama/Biden reductions. His address to Congress in April in lieu of the SOTU contained no mention of waste reduction, nor has any other communication so far.
The contrast is striking. In 2011, President Obama proposed a $4 trillion deficit reduction over 12 years. We now know he fell far short of the mark, yet 10 years later, President Biden proposed a $14.5 trillion increase in deficits over 10 years. Success seems quite probable this time.
What’s going on here? Biden’s inference that there is no waste available in federal spending is laughable. State and local governments are awash in newfound largess. Unemployed beneficiaries have received so much compensation that millions have understandably quit their jobs.
Americans in no financial stress, nursing home residents and dead people by the millions have received COVID stimulus checks. Meanwhile, the Department of Education, an inconsequential agency that has overseen the decline of American education at all levels despite a massive funding surge, was given a $67 billion boost.
The tsunami of spending is relentless. Our national debt has now reached $28 trillion, including a 30 percent increase from spending on the Covid shutdowns alone. Federal spending this fiscal year is about $8 trillion, fully half of which will be put on the tab.
Biden’s next budget is $6 trillion, plus $6 trillion or so of additional spending on anticipated campaign promises. If Biden’s budget plan is adopted, the projected national debt would be $44,800,000,000 by 2031. Moreover, the current value of obligations to finance legal entitlement programs is $132 trillion more.
We are clearly on an unsustainable course. Easy money and goosing the economy with government spending can only take us so far. Eventually, our luck will run out when interest rates return to normal, creditors run out of confidence, inflation and lack of productivity gains take their toll or all of the above.
Technology may help some to delay the deterioration of our standard of living. But our descendants will be far worse off and America will be permanently damaged from our foolish selfishness.
Yet there is a preternatural calmness in Washington circles over the consequences of pushing massive debt out to future generations. When the ruling Left discusses their multi-trillion dollar spending proposals, they typically don’t bother to address the revenue problem. The fact that they are politically popular (and Biden’s “free” spending proposals are) is rationale enough in Dem World.
The spenders act as if spending itself is a social good. Deeply in debt, they spend for unnecessary frills like taxpayer-supplied benefits for illegal immigrants and middle class social programs.
They profess to believe that money will always be available so long as government can figuratively print more, but that is patently ludicrous. More likely, they just don’t care.
These are people who fervently believe in the power of Big Government to make life better, the overwhelming evidence to the contrary notwithstanding. The more money that is spent on anything, the larger their constituent base grows. As in the border crisis, the chance to maintain power drives policy.
Literally nothing else matters.
Dr. Thomas Patterson, former Chairman of the Goldwater Institute, is a retired emergency physician. He served as an Arizona State senator for 10 years in the 1990s, and as Majority Leader from 93-96. He is the author of Arizona’s original charter schools bill.
