masters
Masters Switches Campaign Tone In Apparent Bid to Independent Voters

August 7, 2022

By Corinne Murdock |

Following Tuesday’s primary election win, Republican Senate candidate Blake Masters appears to have shifted his campaign tone to appeal to independent voters. That base of “other” voters is the second largest, a close second to registered Republicans. 

In a campaign video released Wednesday, Masters’ descriptors now read “independent.” Past videos displayed prominently former President Donald Trump’s endorsement, as well as his features on right-leaning networks like Fox News and conservative pundits’ shows, such as those hosted by Ben Shapiro and Steve Bannon.

In the video, Masters’ wife asserts that America’s heading down a bad path, narrating a smiling Masters playing with his children. 

“He’s in it because he loves his country so much, and he loves his state so much. He would make Arizona so proud,” said Catherine. 

Masters’ tone shift likely has to do with the increase in Arizona’s independent voters. There are more independent than Democratic voters, and their base comes in a close second to Republican voters. 

The secretary of state’s latest voter registration data reported well over 1.4 million Republicans (34 percent), slightly over 1.4 million “other” voters (33 percent, which includes independents, those without a party preference, and those without a major party), and under 1.3 million Democrats (31 percent). 

VIEW THE 2022 PRIMARY ELECTION RESULTS

Masters won Tuesday’s primary with slightly over 39 percent of the vote (over 250,800 votes). Candidate Jim Lamon came in second with nearly 29 percent of the vote (under 185,000 votes), and Attorney General Mark Brnovich came in third with over 18 percent of the voter (over 117,300 votes). 

Candidate Mick McGuire earned under 9 percent of the vote (under 56,600 votes), and Justin Olson earned over 5 percent (over 32,800 votes). 

Altogether, voters who participated in the Republican primary totaled about 642,500. That’s just over 1 percent of all registered voters, and over 22 percent of Republican and “other” (includes independents) combined. 

Masters will face off against the incumbent, Senator Mark Kelly (D-AZ), who was uncontested in his election. Kelly pulled just under 495,500 votes. 

Corinne Murdock is a reporter for AZ Free News. Follow her latest on Twitter, or email tips to corinne@azfreenews.com.

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