Dutch Bros Moves HQ From Oregon To Arizona, Citing Growth Strategy And Strategic Location
By Jonathan Eberle |
In a move that signals both a shift in corporate strategy and a broader commentary on the business climate in the Pacific Northwest, Dutch Bros, one of Oregon’s most iconic homegrown brands, is officially relocating its headquarters from Grants Pass, Oregon, to Phoenix, Arizona.
The fast-growing drive-thru beverage chain, known for its coffee and energy drinks and its fiercely loyal customer base, announced that the transition to Arizona will help better position the company for its next phase of growth.
“To support the next phase of Dutch Bros’ growth, we’re relocating additional roles to our new Phoenix office and making strategic changes to the structure of several teams,” Dutch Bros said in a statement. “Bringing more people together will allow us to better serve our customers and crews across the country.”
The move had been anticipated for some time. CEO Christine Barone has operated from Arizona since 2023, and the company has steadily increased its corporate presence in the Phoenix area since early 2024. Arizona policymakers are touting the relocation as a major win for the state.
The announcement sparked immediate reactions back in Oregon, where Dutch Bros began in 1992 as a single coffee cart run by brothers Travis and Dane Boersma. Now a national brand with over 1,000 drive-thru locations and 26,000 employees nationwide (including franchises), Dutch Bros has grown annual sales from $240 million in 2018 to $1.3 billion last year. The company projects another 22% increase in 2025.
The reasons behind the move appear primarily logistical and strategic. The company cited the need to be closer to high-growth markets like Texas and the Southeast, and near a major airport to facilitate executive travel. Challenges in recruiting young professionals to rural Oregon—specifically a lack of child care—also played a role in earlier internal discussions.
Terry Hopkins, CEO of the Grants Pass and Josephine County chamber of commerce, acknowledged the emotional and economic impact of the headquarters relocation but expressed hope that Dutch Bros would remain a strong local presence. “We’ll definitely feel the impact. We’ve been fortunate,” he said, noting the Boersma family still lives in the area and continues to be active in the community.
As Dutch Bros continues its rapid national expansion—with aspirations for 7,000 locations—the company’s move may serve as both a business milestone and a broader statement about where companies see opportunity, talent, and infrastructure aligning for long-term success.
Jonathan Eberle is a reporter for AZ Free News. You can send him news tips using this link.