By Matthew Holloway |
Rep. Eli Crane’s reelection campaign has reserved $2.1 million in fall advertising as the Arizona Republican prepares for a rematch with former Navajo Nation President Jonathan Nez in the state’s Second Congressional District.
The advertising will run across broadcast television, cable, satellite, streaming services, social media, and radio beginning in mid-September, according to an announcement from the Crane campaign.
“The same D.C. Democrats who look down on rural Arizonans because we don’t share their woke values want to pretend like they all of the sudden care about AZ-02,” Crane said. “What they really care about is power.”
“The truth is it is just another seat to them, but not to me,” Crane continued. “This is a district made up of some of the finest people you’d ever meet, folks who pray to God, love their neighbors, work hard, and play by the rules. It is an honor to serve them in Congress.”
Crane said he was prepared to defend his record against Democratic attacks during the general election campaign.
“If the D.C. Democrats want a fight, they’ve got one,” Crane said. “I don’t back down and am more prepared than ever to put my record up against their lies.”
The reservation follows the July release of Crane’s first general-election advertisement, titled “Fight.” The digital ad highlighted Crane’s military service and presented the former Navy SEAL as an advocate for rural Arizona willing to challenge members of both political parties in Washington. Crane served 13 years in the Navy and completed five wartime deployments, including three with SEAL Team 3.
Crane’s campaign previously said it planned to invest at least seven figures in paid media during the general election. The new reservation specifies the amount, platforms, and timing of the planned spending.
The congressman enters the fall with a substantial fundraising advantage. Crane’s campaign reported approximately $9.48 million in total receipts and $2.84 million in cash on hand through the end of June.
Nez reported approximately $3.52 million in total receipts and $1.91 million in cash on hand over the same reporting period. His campaign spent approximately $1.67 million through June.
Crane and Nez were unopposed in their respective party primaries. They are expected to face each other in the November 3 general election along with Libertarian Curtis Goodwin.
The contest is a rematch of the 2024 election, when Crane defeated Nez with 221,413 votes, or approximately 54.5 percent, to Nez’s 184,963 votes, or approximately 45.5 percent. Nez carried Apache, Coconino, and Graham counties, as well as the district’s portions of Maricopa and Mohave counties, while Crane prevailed in Gila, Navajo, Pinal, and Yavapai counties.
Arizona’s Second Congressional District includes Prescott, Flagstaff, and much of the Navajo Nation. The Cook Political Report rates the race “Likely Republican” and gives the district a Republican advantage of seven percentage points in its Partisan Voting Index. Cook reported that Nez finished nine points behind Crane in 2024 while outperforming the Democratic presidential ticket within the district.
Crane was first elected to Congress in 2022 and is seeking a third term. Nez served as president of the Navajo Nation from 2019 through 2023 and is making his second bid for the congressional seat.
Arizona’s general election is scheduled for November 3. Early voting begins October 7, and the voter-registration deadline is October 5.
Matthew Holloway is a senior reporter for AZ Free News. Follow him on X for his latest stories, or email tips to Matthew@azfreenews.com.
