By Matthew Holloway |
The Arizona Republican Party (AZGOP) is targeting Democratic Gov. Katie Hobbs over her veto of legislation that would have eliminated municipal grocery taxes. Party Chairman Sergio Arellano said digital advertisements are targeting undecided voters, with additional ads forthcoming. An anti-Hobbs graphic appeared in a September 8 post, as Arellano defended the party’s advertising strategy in a newsletter reported by AZFamily.
The AZGOP released its first ad against Hobbs on September 4, highlighting the governor’s veto of SB 1231, the Arizona Border Invasion Act. Arellano identified it as the party’s first ad and encouraged supporters to share it. The legislation would have created a state offense for a noncitizen entering or attempting to enter Arizona directly from a foreign nation outside a lawful port of entry.
Arellano addressed concerns about the visibility of Republican advertising in a recent newsletter, writing that “more ads are on the way.” He said the party’s online commercials were targeting undecided voters and encouraged supporters to share them.
“I know many of you have been concerned that you haven’t seen ads,” Arellano wrote, arguing that the party is being “as fiscally conservative with our donors’ contributions as we possibly can be.”
“The newsletter message is a direct response to the tens of thousands of Republicans I’ve heard from who are frustrated with Katie Hobbs’ lies and concerned that she may once again get away without being seriously challenged by the mainstream media,” Arellano said.
The station also reported criticism from former AZGOP Chair Gina Swoboda, who urged the party to deploy its resources.
“Your job is to get to zero,” she said.
AZFamily reported that Hobbs had spent more than $10 million on television advertising and that Biggs had yet to launch a traditional television campaign. The article did not provide a dollar amount for the AZGOP’s digital campaign.
State campaign-finance filings provide a partial picture of the party’s finances before the current advertising push. The Republican Party of Arizona, LLC reported $151,016.45 in cash disbursements during the first quarter of 2026, $175,829.83 during the second quarter, and $23,491.60 during the July 1–4 pre-primary reporting period.
Those reports total $350,337.88 in party disbursements from January 1 through July 4. The expenditures cover general party operations, including payroll, rent, legal services, consulting, mailings, and event costs. The three reports do not identify a specific amount spent opposing Hobbs. The party reported a cash balance of $1,114,887.48 at the close of the July 4 reporting period.
The AZGOP graphic released September 8thstates, “Katie Hobbs is LYING to your friends and neighbors every day, all day long. Tell them the truth – time and time again, Katie Hobbs chose higher prices over the needs of Arizona families. Voters know she has taken Arizona is the WRONG direction.”
The accompanying image accuses Hobbs of choosing higher prices over Arizona families.
The ad refers to legislation Hobbs vetoed on March 28, 2023. Senate Bill 1063 would have prohibited municipal taxes on food for home consumption beginning in July 2025. In her veto letter, Hobbs cited local officials’ concerns about potential service cuts and property-tax increases. She also argued that the delayed effective date would prevent immediate relief and that purchases made with SNAP and WIC benefits were already exempt.
The grocery-tax veto has become a campaign issue for Republican gubernatorial candidate Andy Biggs, who criticized Hobbs’ record after her 2022 comments about potentially supporting a repeal.
The AZGOP’s social media criticism of Hobbs has also included the Sunshine Residential Homes investigation. In a September 3 statement, Arellano questioned Attorney General Kris Mayes’ handling of allegations involving political contributions and Department of Child Safety rate increases, and urged voters to elect Biggs.
Mayes announced August 21 that the investigation had uncovered no evidence of the quid pro quo necessary to support a bribery charge. A separate investigation involving Maricopa County Attorney Rachel Mitchell and the Arizona Auditor General remains ongoing.
The next regular state party report covers July 5 through September 30 and is due October 15. That reporting period encompasses the party’s current campaign activity against Hobbs.
Matthew Holloway is a senior reporter for AZ Free News. Follow him on X for his latest stories, or email tips to Matthew@azfreenews.com.
