By Jonathan Eberle |
As more Americans look beyond the traditional 9-to-5 for additional income, new research highlights the U.S. cities most actively exploring side-hustle opportunities — and one Arizona community, Tempe, has earned a spot among the nation’s top hotspots.
A study by Ninja Transfers, which examined monthly Google search activity for more than 80 side-hustle-related jobs across over 170 U.S. cities, found that Atlanta, Georgia, leads the nation in interest for earning extra income. Search terms included queries such as “how to make money with [job],” “does [job] pay well,” and “[job] gig,” spanning roles from online tutoring to podcasting, freelance writing, mystery shopping, and more.
The analysis comes as nationwide searches for “side jobs” hit a record 279,000 in July 2025—underscoring rising demand for supplemental income amid cost-of-living pressures. With an average of 1,914 monthly searches related to side hustles—equating to 384 searches per 100,000 residents—Atlanta ranked first in the country. Georgia’s capital also showed a strong preference for podcasting, online tutoring, and freelance tutoring as the most-researched side-gig categories.
Orlando, Florida, ranked second with 361 monthly searches per 100,000 people, and Florida placed strongly overall, with Fort Lauderdale (275) and Miami (269) also landing in the top 10. Salt Lake City, Utah, secured third place with 319 searches per 100,000 residents, making it the top Western U.S. city for side-hustle interest. Midwestern representation came from St. Louis, Missouri (284), in fourth place, and Minneapolis, Minnesota (270), in seventh.
Rounding out the top five was Birmingham, Alabama, with 283 searches per 100,000 residents.
Tempe ranked 21st in the nation for side-hustle search activity. According to the study, residents conduct about 380 monthly searches tied to side-gig opportunities—equivalent to 204.4 searches per 100,000 people.
With a study population of 185,950, Tempe’s ranking suggests strong local interest in supplemental income streams, particularly among gig-friendly demographics such as college students, young professionals, and remote workers.
Researchers say both economic realities and entrepreneurial ambition are driving this shift. “Many Americans nowadays are looking to explore further than the standard 9-to-5,” said Victor Ilisco, Director of Sales & Operations at Ninja Transfers. “A Bankrate study from back in 2023 found that 39% of Americans have a side hustle, and this number has likely grown since then. They are becoming increasingly accessible thanks to digital platforms and tools, and the barrier for starting one is a lot smaller than what it used to be.”
Southern and Rust Belt cities featured prominently throughout the rankings, signaling a growing appetite for supplemental income in both growth markets and historically industrial regions facing economic transitions.
Jonathan Eberle is a reporter for AZ Free News. You can send him news tips using this link.
