By Matthew Holloway |
In the wake of what Turning Point PAC has declared “the largest launch event in Arizona gubernatorial primary history,” the political action committee has announced a massive initial media buy supporting Andy Biggs in his primary challenge against fellow-Republican Karrin Taylor Robson.
The upcoming media-buy is set to total over $500,000 without accounting for the Saturday “Biggs for Governor” Rally hosted by Turning Point Action and Turning Point PAC, which itself amounted to “an additional $780,000 in earned media value (EMV),” according to a press release.
Per the PAC, the $500k media buy will include “impactful ad placements that go live on strategic cable, over-the-top, radio and direct-to-voter placements most watched and listened to by local Arizonans.”
The $780k earned media value of the launch event includes clips, speeches, and promotional materials which were widely shared online during the weekend and reportedly generated 52.1 million impressions on social media according to Turning Point PAC.
“Taken as a whole with Turning Point PAC’s $500,000 media buy announcement, the organization’s independent expenditures and organizing to support Biggs’s primary launch already amounts to over $1,400,000,” the committee said in a statement.
“To see a room packed with thousands of Biggs supporters this far out from the primary was truly historic, and it’s proof of the grassroots energy that is already gathering behind his campaign. There isn’t a world in which voters will not be aware of Andy Biggs being on the ballot, and the more who find out, the more his double-digit lead over all other competitors will grow,” said Charlie Kirk, founder and president of Turning Point USA & Turning Point Action. “Andy Biggs is ready to bring a President Trump and Ron DeSantis level of leadership and competency to governing Arizona, and Turning Point is proud to get behind his campaign.”
Tyler Bowyer, COO of Turning Point Action and Turning Point PAC added, “Andy Biggs was the best Senate President Arizona has had in decades and he has been President Trump’s most reliable friend in Congress. He is Trump-endorsed, Charlie Kirk endorsed, and Turning Point Action endorsed. His campaign momentum is already building at an incredible clip and we’ve barely just begun. The media buy combined with Biggs’s impressive earned media exposure shows how enthusiastic the grassroots is to make Andy Biggs the next governor of Arizona.”
The media spending blitz comes alongside more good news for Biggs. A recent poll from American Commitment shows Biggs with a commanding lead over Taylor Robson in the 2026 Republican primary election for governor. Conducted by Kreate Strategies, the poll shows Biggs (57% support) leads Taylor Robson (25% support) by 32 points.
Matthew Holloway is a senior reporter for AZ Free News. Follow him on X for his latest stories, or email tips to Matthew@azfreenews.com.
