prescott
Prescott City Council Rejects ‘Woke’ General Plan Amid Public Pushback

June 30, 2025

By Ethan Faverino |

The Prescott City Council has voted down a proposed General Plan on Tuesday, rejecting what critics said contained “woke policies.” If the proposal had been approved, it would have made its way to the ballot for the next election.

The proposed General Plan included policies such as Vision Zero, road diets, and pricey, unreliable energy. These were just a small part of the “woke proposal,” according to critics, that seemed to change the dynamic of the city, rather than shape the future in a way that reflects the community’s vision and priorities.

Vision Zero aims to eliminate all traffic deaths and injuries, which may seem noble on the surface, but is designed to ultimately eliminate the use of fossil fuel vehicles.

Road diets have a similar goal, reducing vehicle lanes to add bike lanes or wider sidewalks.

Prescott Mayor Phil Goode, along with two city council members, opposed the original proposal, citing its misalignment with the city’s conservative values and practical needs. Mayor Goode spoke strongly against this proposal, which he believed reflected policies that could transform the small, historic town into Los Angeles or San Francisco.

In the final vote, the original plan failed to obtain the five-vote supermajority needed to be referred to the ballot. A revised version, which made minor adjustments but retained many of the original policies, was also brought forward but failed again, this time with a 4-3 vote.

Prescott City Council is running out of time to agree on a General Plan that best describes the community’s needs for future development. If they do not vote and decide soon, they may likely miss the ballot for this fall’s general election.

Associate of Government Affairs for Arizona Free Enterprise Club, Mylie Biggs appaluded the move, saying, “This is a major win for the people of Prescott and the members of the Council that stood firm. Every other city in Arizona should be cautious of the language in their own General Plans and follow Prescott’s lead in rejecting wokeness in their cities.”

Ethan Faverino is a reporter for AZ Free News. You can send him news tips using this link.

Get FREE News Delivered to Your Inbox!

Corporate media seeks stories that serve its own interests. But you deserve to know what’s really going on in your community. Stay up to date on the latest in Arizona by signing up to get FREE news delivered to your inbox.

You May Also Like …

Connect with us!

ABOUT  |  NEWS  |  OPINION  |  ECONOMY  |  EDUCATION  |  CONTACT

A project of the Arizona Freedom Foundation  |  All Rights Reserved 2025  |  Code of Ethics  |  Privacy Policy

Share This